philosophy

Our vision

Change the world by offering a sustainable commercial perspective. The world needs change. The climate issue, depletion of raw materials, hunger and drought. Humanity has to think differently. Sustainably. Thinking and acting from this point of view needs to become a second nature. That is our ultimate goal.

Bigwigs generally try to discuss change at a high level. In doing so, acceptance amongst the community decreases and distance increases. Populations are frequently regarded as a more or less homogeneous group that take little action by themselves They are motivated by laws, regulations and taxes. And that is where it goes wrong.

You can forbid incandescent light bulbs, but you cannot blame anyone for buying them when there is no decent alternative. It is not that people don’t think sustainably. It’s just that the solutions they find simply are not good enough.

This is where our opportunity and ability comes in. We have a commercial approach. We offer real solutions that increase the quality of life. Solutions that fit in a forward looking way of thinking. Solutions that are attractive and logical to people. Not forcing, but inviting.

Our ambition

Our ambition is to lead the activation and motivation movement towards a sustainable way of living globally. Tendris is the leader of this revolution. Not by conquering and dividing, but by acting. We will do what e.g. politicians and NGO’s fail to get done.

Motivate and activate consumers and companies. Enable them to live a more sustainable life and make them see that doing so means progress.

Our mission

Practical fulfilment of a sustainable way of life. We want to turn this way of life into a standard and make the world a better place. By offering consumers relevant products that contribute to this way of life.